[an error occurred while processing this directive]
		Direct Mail– Keep them honest   Keep your direct mail house honest. When everything is finished, ask to be called in to see the completed job before it is delivered to the post office. Insist on going to the post office with the mail. A mailing house could send out 20,000 pieces instead of 25,000 and you'd have trouble knowing it, because you don't have historical response rates. Remove any temptation, and go with them to the bulk mail section of the post office. It is also a good ploy to contact people you know who live in the targeted area, to see if the mailer came. The post office can be sloppy with direct mail because it isn't missed. Problems with the post office are the exception, not the rule. If you find that some people aren't getting the mail, and others are, go to some apartment buildings in the targeted area. Look for your mail dumped on the floor, or on thrown into bins. You paid for delivery to each box. Take a picture of this and go see the manger of the local post office. Post Office management is extremely professional and believes in customer service. They will fix your problem.     Call the newspaper There is another excellent way to possibly reduce costs and even push up your response rate. This tactic involves going to the big newspaper in town and telling them you want to have this Magazine Mailer inserted into their paper. If the newspaper has their own similar product be careful. If you insert your magazine a few weeks after theirs has run you should be okay.
		Copyright © 1999 DJzone All rights reserved.