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		Direct Mail Direct mail is a major form of advertising. Many of you routinely overlook the use of direct mail. What I will do is show you some tactics that can make direct mail a tasteful winner for you. When I use the term direct mail I am referring to any form of advertising that delivers a printed medium via the Post Office. For the vast majority of my readers sending out direct mail by yourself is not feasible. Today, it costs too much to do direct mail by yourself. You will need to use some sort of shared direct mail program. We'll look at a few different tactics utilizing shared direct mail. Direct Mail– Commercial Mail Houses Direct Mail– Start Your Own Mailer       WARNING Keep your direct mail house honest. When everything is finished, ask to be called in to see the completed job before it is delivered to the post office. MORE?
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